As one of the UK’s most respected further education institutions, Lincoln College was been appointed to run three state-of-the-art, purpose-built colleges in the Kingdom of Saudi Arabia. The colleges are designed to encourage and facilitate vocational education and act as a transit to employment in the Kingdom.
Having excellent 4G mobile coverage, social media use in Saudi Arabia is prevalent amongst all age groups. Saudi has the highest penetration of Twitter users per population in the world. For this reason, social media channels are playing a major role in the promotion of the colleges.