Tata Steel

Optima have supported the team at TATA Steel with printed and digital items for the international markets they work in for over 6 years. This means creating designs that must abide by the brand guidelines and which will also cope with multiple language translations including Simplified Mandarin, German, French and of course, English. 

We have worked hard to help present the key messages their team need to promote, whilst staying true to the Tata Steel brand. We have followed detailed photographic briefs to art direct new images that are relevant to the international market and which realise the brand.